Made for work and play, designed in the heart of Melbourne.
HubSixty sits at the edge of street athleisure wear, offering a little something more. We believe what you wear transforms how you live your day, and your day starts as soon as you pull on your Hub Sixty gear.
The Aim was to create a collection and visual identity along with the product and manufacture technique. Research material and color was of primary importance to create a unique product wearable about target 17- 35.
By combining a minimalistic aesthetic with clean styling tag #Keep up We were able to reflect the friendly and fashion activewear now present in the Melbourne Market.
Collaboration with Eden & Yesha
Branding | Logo Design | Visual Identity | Creative Direction | Marketing Collaterals | Packaging
Illustration | Design collection.