Primizia

when excellence meets cool design.

PRIMIZIA “Macelleria di Qualitá” is a high-quality butcher’s chain located in SISA supermarkets offering the best meat and freshly ready-to-cook products prepared daily.

“PRIMIZIA” means “excellence” in Italian.

The challenge was to create an innovative and clean visual identity reflecting the high quality of the product with a vintage feel.

Art Director : Andrea Rampazzo

Branding | Logo Design | Visual Identity | Creative Direction | Marketing Collaterals | Packaging

Illustration | Retail Design.