V°73 was created for the designer Elisabetta Armellin.
In only three years the brand has grown exponentially and is now present in about 400 stores worldwide, including 200 multibrand boutiques in Italy and 200 across Europe, the Middle East, the Far East and the United States. Among the most important retailers: Tandem Jesolo, Anna Ravazzoli Milano, La Rinascente Milano, Spinnaker Alassio, Fiacchini Forte Dei Marmi, Luisa Via Roma Firenze, Lungovigno Livigno, Russo Capri, Zita Fabiani Roma, Mimma Ninni Bari, Giglio Palermo, Castangia Cagliari, Fashionette Dusseldorf, Lorentz Bach Gstaad, Vakko Istanbul, Play Barcelona, House Of Fraser Abu Dhabi, Bugatti Dubai Mall Of Emirates, Ashinto Mosca, Robinson Singapore, Isetan Tokyo, Harvey Nichols Hong Kong, Twist Hong Hong, Pan Crystal Taipei.
The aim was to create a brand for a woman that want to have a luxurious bag with a lower price. Founded with this philosophy all the visual identity was based to reflect this needs
Branding | Logo Design | Visual Identity | Label| Marketing Collaterals | Packaging
Illustration | Design collection.